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Title details for Tilt by Niraj Dawar - Wait list

Tilt

by Niraj Dawar
Walter Dixon
Audiobook
Listen to a sample Listen to a sample
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory-and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. "Upstream," product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found "downstream," where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream-and achieving enduring competitive advantage.
Expand title description text
Publisher: Ascent Audio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781469029184
  • File size: 173315 KB
  • Release date: April 1, 2014
  • Duration: 06:01:04

MP3 audiobook

  • ISBN: 9781469029184
  • File size: 173344 KB
  • Release date: April 1, 2014
  • Duration: 06:01:02
  • Number of parts: 7

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction Sales & Marketing

Languages

English

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory-and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. "Upstream," product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found "downstream," where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream-and achieving enduring competitive advantage.
Expand title description text
Business Nonfiction Sales & Marketing
  • Details

    Publisher:
    Ascent Audio
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781469029184
    File size: 173315 KB
    Release date: April 1, 2014
    Duration: 06:01:04

    MP3 audiobook
    ISBN: 9781469029184
    File size: 173344 KB
    Release date: April 1, 2014
    Duration: 06:01:02
    Number of parts: 7

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English
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