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Title details for Behind the Shutter by Salvatore Cincotta - Available

Behind the Shutter

by Salvatore Cincotta
ebook
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Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology, changes in client’s communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success.
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Publisher: Amherst Media

OverDrive Read

  • ISBN: 9781608952656
  • Release date: January 1, 2012

EPUB ebook

  • ISBN: 9781608952656
  • File size: 13292 KB
  • Release date: January 1, 2012

Formats

OverDrive Read
EPUB ebook

subjects

Photography Careers Nonfiction

Languages

English

Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology, changes in client’s communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success.
Expand title description text
Photography Careers Nonfiction
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