It took less than two years for the Canadian retail market to crush American retail giant Target. Long the darling of cross-border shoppers, Target opened its stores to media and consumer fanfare in spring 2013 but was soon plagued by customer complaints about empty shelves and too-high prices.
Target in Canada is a critical look at the company's performance in Canada, from its triumphant entry, to its lacklustre attempts to improve, to its final, disastrous exit.
It took less than two years for the Canadian retail market to crush American retail giant Target. Long the darling of cross-border shoppers, Target opened its stores to media and consumer fanfare in spring 2013 but was soon plagued by customer complaints about empty shelves and too-high prices.
Target in Canada is a critical look at the company's performance in Canada, from its triumphant entry, to its lacklustre attempts to improve, to its final, disastrous exit.